ABOUT THE CAMPAIGN

Where the Journey Becomes the Adventure

Your Ticket to Endless Escapes is Pacific Surfliner's 2026 brand campaign celebrating the joy of coastal rail travel, where the journey itself becomes part of the adventure.

From sun-dappled beaches to lively towns and hidden gems between San Diego and San Luis Obispo, this campaign invites travelers to slow down, explore, and savor every mile of the ride.

351

miles

of coastline

29

stops

along the route

1

of America's

busiest rail corridors

The Corridor

San Diego to San Luis Obispo

DISCOVER THE COAST BY RAIL

Every Mile Has a Story to Tell

Whether it’s a spontaneous weekend escape, a family outing, or a scenic solo trip, Pacific Surfliner offers a relaxed, traffic-free way to experience Southern California’s coast. Endless Escapes highlights not just destinations, but the moments you find between them, from golden-hour views and unexpected detours, to chasing the thrill of discovery.

INTERACTIVE STICKER PROGRAM

Collect the Corridor

A signature element of the campaign is the collectible route map program, an experiential initiative designed to spark exploration and engage with our repeat riders. Travelers can collect 29 limited-edition stickers released in waves throughout the year.

WHERE TO COLLECT

Travelers can collect stickers on board our Café Car, in stations, and at events.

WHAT'S IN IT FOR TRAVELERS?

There will be tiered prizes where those who collect can be entered for a chance to win some awesome Pacific Surfliner swag.

FOR THE PRESS

Media Opportunities

We welcome coverage that explores the intersection of travel culture, sustainability, and experiential marketing along California's coast.

Scenic Rail Travel

The resurgence of scenic rail travel as a modern leisure experience.

Experiential Marketing

How destination partnerships are redefining regional tourism.

Sustainable Travel

Car-free coastal exploration in a climate-conscious era.

Corridor Communities

Stories rooted in the cities we connect along our 351-mile route.

Collectible Storytelling Moments

Pacific Surfliner's collective sticker map aims to create built-in storytelling moments for our fans and riders.

Coastal Lifestyle

Surf culture, outdoor dining, festivals, art walks, and waterfront escapes, rail travel captures the thythem of SoCal.

ABOUT

LOSSAN Rail Corridor Agency

The LOSSAN Rail Corridor Agency oversees the management of the Pacific Surfliner service — one of America's busiest state-supported intercity passenger rail routes. Spanning 351 miles of Southern California coastline, the corridor connects vibrant communities from San Diego to San Luis Obispo, offering residents and visitors a scenic, sustainable way to travel.

GET IN TOUCH

Press Contact

For interview requests or campaign coverage inquiries, please reach out to our media relations contact.

MEDIA CONTACT

Dani Hannah, The Abbi Agency
pacificsurfliner@theabbiagency.com

LOSSAN Rail Corridor Agency
600. S. Main St
Orange, CA 92868-4607
1-714-560-5597